Hawaii Sea Spirits has launched a customized glass bottle that in every aspect conveys the special position of differentiation of its ultra-high quality spirits product, Ocean Organic and natural Vodka, made with natural sugarcane and blended with ocean mineral drinking water from 3,000 ft beneath the ocean’s surface off the Kona Coastline of Hawaii.

In 2013, the organization commenced the method of establishing the new deal to exchange a straight-wall, stock glass wine bottle that had been utilized considering that the product’s start in 2006. “The branding did not physically express the product’s point of variation, its unique origin or its special resource of ingredients, its ultra-premium placement, or its retail value level,” claims Jim Grannan, spouse of Rise Investments Intl. and Interim Advertising Director for Hawaii Sea Spirits. “It was perceived as subpar and did not promote thought apart from becoming yet another very clear spirit priced larger than common.”

The biggest hurdle, claims Grannan, was dealing with the merchandise identify, “as the drinking water resource is not only the identify of the model, but also the most defensible aspect in establishing its special placement.” The new bottle also had to comply with mass glass production mandates and necessary to accommodate a standard cork opening.

The last form—13 months in the producing and supplied by Teamwork Trade Co., Ltd., Worldwide Group of China—takes its cues from “ocean-only” artifacts. The translucent blue bottle is shaped like the hand-blown glass fishing web floats very first employed by Norwegian fishermen in the mid 1800s. Demonstrating the worldwide environmental importance of the manufacturer, the neck of the bottle is angled to mimic the Earth’s axis. Additional glass sediment is extra perpendicular and at the bottom of the package deal to ensure the freshly molded, angled bottle stands upright as it cools on the conveyor belt.

As for the item title, “Ocean” is embossed prominently on the entrance of the bottle with the words, “Organic Vodka” applied by way of ink on a transfer plate that is then baked. “The delicate use of branding lends by itself to a more advanced notion,” says Grannan.